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Why is it hard to name the ink color of the wrong color word?

A word can be easy to read and awkward to ignore. When its meaning conflicts with its ink color, the two tasks interfere, making a simple color-naming exercise surprisingly demanding.

4–5 min

Questions you could explore

  • What does comparing matching and conflicting words help reveal?
  • What would a slow response fail to tell us about a particular person?

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3–7 min

Can a question change what someone remembers?

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