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When can a small initial market be a useful place to start?

A thousand people who urgently need something and a million who mildly approve of it pose different opportunities. Paul Graham’s account of startup ideas favors depth of demand over broad but weak interest. That is an argument to examine through a defined customer problem, not a promise that every small market will lead to a large business.

3–7 min

Questions you could explore

  • What evidence would distinguish enthusiasm from a need people will act on?

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Business

How a profitable business runs short of cash

A business can record a profitable sale before its customer pays. Bills may come due in the meantime, making the timing of cash a different question from whether trading earned a profit.

8–10 min
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Why doesn’t a factory always reach its rated output?

A machine's maximum running speed does not tell you how many usable products leave a factory. Stoppages, changeovers, and rejected output can create a gap between a capacity claim and an actual day's production.

4–5 min
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