Who is missing from a story about successful companies?
A collection of successful companies can make a shared habit look like a recipe for success. But companies that tried the same thing and disappeared may be missing from the story. Research on undersampling failure explores how learning from survivors can produce misleading beliefs about what works.
Questions you could explore
- What would a comparison group need to include?
Start reading
- Jerker Denrell; Organization Science / INFORMSVicarious Learning, Undersampling of Failure, and the Myths of Management
The publicly available abstract of Jerker Denrell’s paper explains the survivor-selection problem. It does not provide the full study methods or analysis.
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