Can an easier-to-see picture become a picture we like more?
Making a picture easier to see can also change how positively someone rates it. Experiments on processing fluency examine that link, offering one contribution to visual liking without pretending to explain everything people find beautiful.
Questions you could explore
- How could you distinguish ease of recognition from liking in an experiment?
Start reading
- Reber, Winkielman and Schwarz / Psychological ScienceEffects of Perceptual Fluency on Affective Judgments
The 1998 paper manipulates perceptual fluency in several ways; Experiment 2 uses contrast. Its measured judgments are narrower than a universal theory of taste.
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