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Can a label change how something smells?

The words “cheese” and “body odor” prepare you for very different experiences. In a study using those labels, people rated the same test smell differently. The chemical stimulus stayed the same; the judgment was sensitive to its description.

3–7 min

Questions you could explore

  • How could an experiment separate the effect of a label from the smell itself?

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Can a label change how something smells? | Speech Topic | speaking.app