Interview
Questions
Product Strategy: Positioning, Bets and Growth
Practice choosing where a product should play next, responding to a competitor, making a bet on limited evidence, and improving activation and retention.
Practice these questions directly. An editable copy is yours to change; the original stays unchanged.
Tell me about a time you recommended a new customer segment or market for your product to pursue. What evidence made the case?
Tell me about a time you helped new users reach the value of your product sooner. How did you find where they were getting stuck?
Signups for your product keep growing, but fewer new customers are still active after their second month. How would you decide where to focus first to improve retention?
Sales wants to move a popular feature into a higher-priced plan to drive upgrades, but you worry it will slow adoption among current users. How would you make the call?
A competitor launches a cheaper product that covers most of what your customers use yours for. How would you decide how to position your product in response?
You are asked to recommend whether to commit a team for the next year to a new product area, and your main evidence is a handful of customer interviews. How would you make that recommendation?