Interview
Questions
Comms face-to-face interview prep
These are much closer to what a CEO, Communications Director, Board Member, or hiring panel will ask.
How do you build a communications strategy from scratch?
Tell us about a communications transformation you've led.
How do you decide where to focus limited communications resources?
How do you align communications with organisational goals?
How do you measure whether communications activity is successful?
How do you balance long-term strategy with day-to-day delivery?
What does audience-first communications mean to you?
Tell us about a time you had to persuade senior leadership to change direction.
Describe a difficult stakeholder relationship and how you handled it.
How do you manage competing priorities from different departments?
How do you work with boards, trustees, or governance structures?
Tell us about a time you challenged an established way of working.
Tell us about the most creative campaign you've led.
How do you generate ideas that cut through crowded communications environments?
How do you generate ideas that cut through crowded communications environments?
Which campaign are you most proud of and why?
How do you decide whether a creative idea is worth pursuing?
Describe a crisis communications situation you've managed.
Tell us about a time you handled negative media attention.
How do you build relationships with journalists?
How do you decide when an organisation should respond publicly to an issue?
What role does thought leadership play in communications?
How has AI changed communications?
How do you approach content strategy across different channels?
How do you use data and analytics to improve communications performance?
What makes a website successful?
Tell us about a time you managed through uncertainty.
How do you motivate people when resources are limited?
What are your biggest strengths as a communications leader?
What would you want us to know about you that isn't obvious from your CV?