Rhetorical Appeals
Logos: Deductive Reasoning
Build arguments from general principles to specific conclusions using logical structure.
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What it is
A logical reasoning process that moves from general principles to specific conclusions. This method begins with widely accepted premises or rules and applies them to particular situations to reach logical conclusions that must be true if the premises are valid.
Before & after
Before
“Since this is true, that must be true too.”
After
“All successful SaaS companies prioritize customer retention. High retention requires excellent support. Therefore, we must invest in our support team.”
When you’ll use it
Designing investor pitches that build credibility fast
Preparing leadership remarks that align with company values
Evaluating competitor messaging to spot persuasive gaps
Pro tip
State your major premise, minor premise, then logical conclusion clearly.
Questions & answers
3 questionsLearn more
Practice this concept
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