Rhetorical Appeals
Ethos: Consistent Track Record
Demonstrate reliability through examples of past success and follow-through.
What it is
Before & after
“One-time success: "I had one major success last year" (isolated achievement)”
“Consistent pattern: "Over the past five years, my teams have consistently exceeded targets by 15-20% annually"”
When you’ll use it
Project proposals: Highlighting successful completion of similar projects over multiple years with consistent quality metrics
Leadership positions: Referencing steady performance improvements and reliable goal achievement across different roles
Client relationships: Demonstrating consistent service delivery, on-time performance, and sustained client satisfaction ratings
Strategic planning: Using historical performance data to validate capability for future commitments and objectives
Pro tip
Use specific past achievements to predict future performance.
Questions & answers
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