Figures of Speech
Hypophora

Hypophora activates the brain's involuntary curiosity response. When we hear a question, our minds automatically begin searching for an answer—this process is reflexive, not optional. By posing the question yourself, you hijack this search process and direct it exactly where you want. The moment between question and answer creates micro-tension that your response satisfyingly resolves. Hypophora also transforms monologue into simulated dialogue, which is more cognitively engaging than continuous exposition. By voicing questions your audience might have, you demonstrate understanding of their perspective, building rapport and credibility.

“Why are we behind schedule? Three reasons: scope creep, resource constraints, and an unrealistic initial estimate. Let me address each one.”