Logical Fallacies
Ad Hominem

Attacking the person making an argument instead of addressing the argument itself.

Last updated

What it is

A logical fallacy where someone attacks the character, credentials, or circumstances of a person making an argument rather than addressing the substance of their argument.

Before & after

Before

“We shouldn't listen to Sarah's proposal because she's only been here six months.”

After

“Sarah's proposal has merit, but I have concerns about timeline feasibility given our current resources.”

When you’ll use it

Meeting pushback: Instead of 'That's a bad idea because...' avoid 'You always have unrealistic suggestions' - attack the idea, not the person

Performance reviews: Focus on work quality, not personality: 'This project missed deadlines' not 'You're disorganized'

Strategy debates: Counter with data: 'Market research shows different results' not 'You don't understand our customers'

Pro tip

Attack ideas, not people. Separate the argument from who's making it.

Questions & answers

3 questions

What is ad hominem fallacy in business communication?

Ad hominem fallacy attacks the person making an argument rather than addressing the argument itse...

Read full answer →

How can I avoid ad hominem attacks in professional discussions?

Focus on ideas rather than personalities, address arguments on their merits, separate the person ...

Read full answer →

How do I respond when someone uses ad hominem against me?

Stay calm and professional, redirect focus to the actual issue, acknowledge the personal attack b...

Read full answer →

Learn more

Wikipedia

Practice sessions

AI-Powered Speaking Practice

Practice speaking with AI analysis of your filler words, pace, and clarity. Get detailed feedback to improve your communication skills.

Start Practice Session

Live practice

Impromptu Speaking Practice

Practice impromptu speaking with AI-powered analysis, optional question sets, and detailed scoring after every attempt.

Start Impromptu Practice

Audio examples

Coming Soon

Audio Examples

Listen to clear demonstrations of ad hominem with before/after examples and guided explanations.

Get Started