SPEAKING.APP

A customer spent $200,000 and six months building an internal sales forecasting tool. We rebuilt it from scratch in Retool in 20 minutes, live, on the sales call. Every company runs on custom internal tools, like the interface YouTube uses to review and approve uploaded videos. The problem is that most internal tools reuse the same basic building blocks, but engineering teams still rebuild them from scratch every time. That burns months of engineering time and hundreds of thousands of dollars on tooling instead of core product. I’m David, and we’re Retool. Retool is a dramatically faster way to build custom internal tools. Retool gives teams pre-built components for common internal-tool UI and workflows. You drag and drop and compose those components to assemble the exact tool you need, instead of writing all the code from scratch. That approach makes us about 50x faster than building the same internal tool from scratch every single time. This is a huge market. About 50% of all code in the world goes toward internal tools. And it’s not just Silicon Valley. Think of companies like Coca-Cola, where a massive amount of software is internal. One of our customers spends $400 million every year building these internal tools. We’re two months in and already at $11K in MRR, live with 13 customers. That 75,000-person company signed a paid pilot with us, meaning they’re paying for a trial deployment before a broader rollout. We also have a paid pilot with a giant enterprise worth $1.5 million. [Not covered in the original pitch. Consider adding: how you charge (per seat, per developer, per app, or usage), your typical contract size, and how pilots convert into longer-term revenue.] [Not covered in the original pitch. Consider adding: 1 sentence on why you are the team to win here, for example your background building internal tools, developer platforms, or enterprise software.] If you’re an investor, we’re raising [insert round size] to scale sales and product for internal-tool teams. If you have portfolio companies spending meaningful engineering time on internal tools, we want introductions to the engineering or ops leaders. Reach us at [insert email or URL] and we’ll get them live quickly.