Pitch Components
Traction

In a spoken pitch, traction is the evidence that people want what you are building and that you can execute. Michael Seibel stresses the importance of velocity, not just absolute numbers. A metric without a timeframe is weak. A metric with a timeframe tells a story. For revenue companies, revenue growth and retention are usually the strongest signals. For pre-revenue companies, pilots, user growth, engagement, waitlist demand, or letters of intent can still work. The key is to choose evidence that shows momentum, not vanity.