How can I leverage primacy and recency effects in business presentations?

fromPrimacy/Recency Effectin Structure & Organization
Place your most important information at the beginning and end of your presentation. Use strong openings to establish credibility and key themes, and powerful closings to reinforce your main message. Avoid burying critical information in the middle.

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Primacy/Recency Effect

Place your strongest points first and last. People remember beginnings and endings best.

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