What's the difference between conduplicatio and simple repetition?

fromConduplicatioin Figures of Speech
Conduplicatio strategically places repetition at different structural points for rhetorical effect, while simple repetition might be accidental or poorly planned. Conduplicatio serves clear persuasive or mnemonic purposes, enhancing rather than cluttering your message.

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Conduplicatio

Repeat a key word or phrase throughout successive clauses for emphasis.

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