Interview
Questions
TikTok Product Manager Interview Questions
Practice questions for TikTok PM interviews focusing on product sense, Always Day 1 culture, cross-functional collaboration, and content strategy.
Why do you want to work at TikTok? What excites you about short-form video and the creator economy?
How would you improve TikTok for a specific user segment, such as older demographics or creators? Walk me through your product thinking.
TikTok values Always Day 1 culture with rapid experimentation. Tell me about a time you shipped a product quickly while maintaining quality. How did you make tradeoffs?
What are the key differences between TikTok, YouTube Shorts, and Instagram Reels? How does TikTok maintain its competitive advantage?
Tell me about a time you had to persuade an engineering team to support a product idea they were initially resistant to. How did you approach it?
If TikToks engagement metrics dropped 20% overnight, how would you investigate and respond? Walk me through your framework.
Why do more TikTok users view videos rather than post them? How would you get more users to create and upload content?
Describe a professional failure you experienced. What did you learn and how did it change your approach to product management?
How would you prioritize between launching a new feature and fixing a bug that impacts top creators? Walk me through your decision framework.
Tell me about your experience working with cross-functional teams including engineers, designers, and data scientists. How do you align stakeholders toward a common goal?
What key metrics would you track for TikToks For You Page algorithm? How would you measure success while balancing engagement with user wellbeing?
How would you approach content moderation on TikTok? What features would you prioritize and how would you measure their effectiveness?
What is your perspective on working in a high-intensity, fast-paced environment? How do you maintain your effectiveness under pressure?
How would you monetize TikTok while preserving the user experience? What new revenue streams would you explore?
Where do you see the social media landscape in 10 years? What opportunities and challenges will TikTok face, and how should the company prepare?